How to Target Members with Children Using Audience Builder Tool

Summary: This article explains how to target members or attendees with children using the audience builder tool.

Targeting Members/Attendees with Children

To effectively target members or attendees with children, follow these steps:

1. Access the Audience Builder:

   • Navigate to the audience builder tool in your system.

2. Set Demographics:

   • Go to the demographics section.
   • Select the age range of the children you want to target. This can be done by setting the specific age and saving your selection.

3. Redirect to Family Members:

   • In the top right corner, find the option for audience settings.
   • Select "redirect to family member" and choose "primary contact" and "spouse." This will ensure that your messaging reaches both parents of the selected age group.

4. Using Grades:

   • If your organization typically uses grades to categorize children, you can set the grade in the demographics section instead of age.

5. Targeting Specific Parents:

   • If you want to specifically target mothers or fathers, you can add the gender filter (male or female) and group it to "redirect to primary contact or spouse."

6. Creating Separate Messages:

   • If you need to communicate with both parents and children, note that audiences cannot be combined due to the redirect feature.
   • Create separate dashboard messages for each audience. A time-saving method is to duplicate your existing dashboard message, modify the content as necessary, and adjust the audience settings accordingly.

Conclusion

By following these steps, you can effectively target communications to members or attendees with children, ensuring that your messaging reaches the appropriate audience. If you have further questions or need assistance, consider reaching out to your support team for additional guidance.